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It’s Not What You Think — But Keep Guessing

It’s Not What You Think — But Keep Guessing

Mood Swatches
Regular price $39.99 USD
Regular price Sale price $39.99 USD
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This towel isn’t loud — but it knows things.
“It’s Not What You Think” is for those who tan like villains, sip like critics, and never explain themselves twice. It looks innocent enough... until someone reads it. Then comes the pause. The smirk. The silent debate. Is it irony? Is it a confession? Is it wet?

Whether you’re lounging, judging, or disappearing from conversations mid-sentence, this towel makes your presence suspiciously fabulous. It doesn’t clarify. It complicates. Like you, on vacation.

• Fabric composition in the US: 52% cotton, 48% polyester
• Fabric composition in EU: 50% cotton, 50% polyester
• Fabric weight in the US: 10.6 oz./yd.² (360 g/m²)
• Fabric weight in EU: 11.8 oz./yd.² (400 g/m²)
• Size: 30″ × 60″ × 0.28″ (76 × 152 × 0.7 cm)
• Printed on one side only
• The non-printed side is made of terry fabric, making the towel more water-absorbent


We don’t keep these stacked in some soulless warehouse. Each towel is printed just for you after you order — not before. No dusty shelves, no overstock, no waste. That means you're not just drying off — you’re making a small stand against mass production, one glorious sun-soaked rebellion at a time.

Because mystery? Shouldn’t come in bulk.
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